Dairy Industry Public Relations (PR) is managing the spread of information between a dairy business (equipment manufacturers, dairy products manufacturers, project management companies, market research companies architects, mechanical and civil engineering companies etc.) and the potential buyers of their products and/or services.
We help our customers enhance media awareness, raise profile and build reputation amongst the target audience. As specialists in the dairy industry, we have an integrated approach, which means we can offer you a complete marketing mix together with Public Relations.
Public relations is gaining exposure to appropriate audiences using topics of particular interest to the groups that do not require direct payment.
This differentiates it from advertising as a form of marketing communications.
Public Relations is the idea of creating coverage for clients for free, rather than marketing or advertising.
An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions.
Public relations specialists establish and maintain relationships with an organisation's target audience.
Our PR service includes:
- Product launch campaigns
- Profile raising events
- Social media campaigns
- Online PR through our network of over 100,000 dairy industry professionals
- Crisis PR
Please email us if you wish to discuss a PR campaign to raise awareness of your brand with our Dairy Industry Professionals network.