Frozen Yogurt Recipe Development, Turkey
| Client | Yoort (yoort.com.tr), Turkey |
| Sector / Products | Liquid soft-serve frozen yogurt — clean-tasting, tart, low-calorie, prebiotic |
| Scale | Retail chain rollout |
| Year | Completed |
| Services | Recipe Development, Manufacturing Support, Product Trials |
The Challenge
Establish recipes and local manufacture of a liquid soft-serve frozen yogurt for a new retail chain. The product needed to be clean-tasting, tart, low-calorie and prebiotic, using locally available Turkish ingredients.
The challenge had a manufacturing dimension as well as a recipe one: the client did not have in-house production, so a suitable Turkish small-scale manufacturer had to be identified and briefed.
The Approach
- Prepared a summary of requirements and a manufacturing brief
- Located a suitable local Turkish small-scale manufacturer
- Developed recipes with ingredients list and manufacturing instructions
- Ran small-scale trials with the client present
- Iterated to commercially viable manufacturing recipe
The Outcome
The trials resulted in successful commercial production of what became **Yoort - Turkey's market-leading frozen yogurt chain (yoort.com.tr)**, demonstrating that careful recipe formulation and the right local manufacturing partner can build a category-leading consumer brand from scratch.
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John Watson
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